01 / See the problem
Start where reality happens.
We spend time inside the work before deciding anything — the site, the floor, the operation, the people carrying it. What an organisation describes and what is actually happening are rarely the same thing, and only one of them can be built for.
In practice this means the site visit happens before the proposal, and the conversation is with the people doing the work rather than only the person signing. SlashTech has talked itself out of projects at this stage, because what the technology was meant to fix turned out not to be a technology problem.